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That Guy – Better Ways to be a Man

You are a role model. Be A Decent one.

That Guy’s new campaign calls on men to be positive role models to help counter the toxic social media manosphere and reduce sexual violence against women and girls.

That Guy are encouraging everyday role models to recognise the positive influence that men can have on each other and boys, to prevent the attitudes and behaviours that lead to harassment, assault and rape.

The launch of the new video advert kick-starts a six-week focus aimed at tackling the over 200 reports of violence against women and girls crimes which are reported every day on average in Scotland.

We want all men to remember that You Are A Role Model. Be A Decent One! Your actions set the standard for others. Stop sexual violence before it starts. See how at www.that-guy.co.uk

  • Sexual violence begins long before you think it does.
  • What seems like harmless “banter” can contribute to behaviours that lead to sexual violence or harm.
  • Women should be able to go about their daily lives without worrying about being sexually harassed, assaulted, or raped.
  • The continued rise in sexual crime in Scotland shows an urgent need for us all to do what we can to help counteract the negative influences that young men and boys are being exposed to.
  • It is so important to encourage a healthy alternative to the dangerous misogynistic content being produced by manosphere influencers, before sexist attitudes take hold and escalate into criminal behaviour.
  • Men need to be part of the conversation about ending sexual harassment and violence towards women.
  • The most influential positive role model in a boy’s life is often someone they know personally, not someone they follow online.
  • You don’t need to be perfect to be a role model and help boys become decent men.
  • Men speaking up about the sexual harassment, abuse and intimidation of women really matters. Your words and actions are more powerful than you think.
  • Many young people are navigating an online environment where extreme content, sexual entitlement and harmful views about women are being normalised.

Men can be part of the solution

We know that men want to be part of the solution. The campaign is about empowerment, recognising the influence men have and being the guy who uses it to create a Scotland where women and girls feel safe, respected and free from violence.

Your people. Their Influence. Our Shared Responsibility.

That Guy are asking organisations across Scotland to join them in
changing the narrative on masculinity.

Why? Young men are absorbing messages about women, sex, power and respect from multiple sources.

Manosphere influencers and social media algorithms can repeatedly expose boys to harmful attitudes and behaviours, which can become normalised. This extremist content is having a direct impact on women’s safety.

The That Guy Campaign Our campaign offers a different narrative, one based on respect, positive male role modelling and healthy relationships.

If you need help starting conversations about being positive role models, challenging harmful attitudes and behaviour and preventing violence against women and girls have a look at That Guy Resources Page and check out the That Guy Conversation Guide.

Orkney Public Protection Committees, proud to partner That Guy Campaign.